Marketing Strategies

1. Place an add in the yellow pages in every area we have a store in
2. Place adds in local newspapers (may also include a small coupon)
3. Start a facebook group that is dedicated to Pika Outdoorwear and sends members special deals when they join and on a monthly basis thereafter.
4. You tube videos. Get together with my friends and business partners and make a couple of very low budget funny videos.
5. Place Adds on the local Radio Stations.
6. Sponser trailmaps for various hiking trials. Both the perminant trailmap at the bottom of the trail as well as pocket size trailmaps that can be distributed through local visitors centers.
7. Be a sponser at local events such as: fairs, carnivals, parades, etc. Build a float for the local parades.
8. Give out free t-shirts at local events that display the companys name and logo.
9. Sponser a local section of highway. (the companies name would be put on a sign at the side of the highway marking the section we sponsor, it would be our job to keep it clean)